Increasing Donor Retention
Donor retention is a critical issue for non-profits and higher education institutions. Pamela Barden, a consultant in the non-profit sector, recently wrote in FundRaising Success: It’s hard to pick up...
View ArticleDigital Solution Enables DNA Worldwide to Improve Fulfillment
DNA Worldwide, a leading DNA testing company in the UK, offers a range of ancestry packages to help people find out about their ancestral DNA. When a consumer signs up to this premium service, DNA...
View ArticleHow to sell & implement campaigns in 4 vertical markets
AppForum has 4 exciting new tracks in the 2015 agenda focusing on how to sell and implement marketing campaigns for the Higher Education, Not-for-Profit, Hospitality and Retail vertical industries. By...
View ArticleSecret Tip to Effortlessly Writing Case Studies
by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales...
View ArticleLet me tell you a story…
by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I...
View ArticleDirect Mail Volumes are Hanging In There
Throughout 2015 it seemed to me that the amount of direct mail delivered to my mailbox was as high as ever so I thought I’d take a look at the USPS stats and see if my hunch matched up to the data....
View ArticleSchool District In-plant is a True Solutions Provider
by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Companies, vendors and in-plants in our industry love to banter the word “solution” about but it is often little more...
View ArticleBarksdale Bets It All on Changing Their Production Processes
by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company Lots of companies are willing to tweak a process step or two to streamline their production workflows a bit; but who is...
View ArticleUniversity of Illinois Illini Document Services Meets Student and Staff Needs
by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company I usually write about commercial printers and direct marketing companies, but occasionally I get a chance to meet with an...
View ArticleTrevecca Nazarene University In-plant Pulls Off Major Turnaround with Xerox...
by Greg Cholmondeley, Workflow Practice Director, Caslon & Company I recently interviewed Kelly Huebscher, who runs print services at Trevecca Nazarene University, for a PODi Video Case Study....
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